Most advertising today is missing that all-important "WOW" factor that goes hand-in-hand with creating effective and measurable results. Does your current advertising do that – be it television, radio or print?

Mobile Billboard advertising compares favorably against other traditional media options:

• Mobile Billboards versus Television - Buffalo is the second most heavily cable-penetrated market in the country. Fragmentation is worse in Western New York than literally every other market in the country. [MORE]

• Mobile Billboards versus Radio - Radio, like Mobile Billboards, can be awesome for catching busy people on the go. It creates an almost personal relationship between the advertiser and busy listener. [MORE]

• Mobile Billboards versus Print - Advertising in newspapers and magazines is becoming more and more cluttered and even less effective because of falling readership numbers. Plus would your rather spend your company's money on a two-inch by two-inch newspaper ad or a 10-foot by 20-foot mobile billboard?

• Mobile Billboards versus Direct Mail - There really isn't much of a comparison between mobile billboards and direct mail. A good percentage of direct mail is never seen because it's tossed straight into the garbage. Mobile Billboards are far too cool for consumers to ignore. In fact, it is difficult to ignore even if one wanted to!