Radio, like outdoor, is awesome for catching busy people on the go. It creates an almost personal relationship between the advertiser and busy listener on those many occasions when we travel alone in our cars.

• AND it is the perfect compliment to OUTDOOR!

• It can explain complicated messages

• Catches busy people on the run

• Satelite Radio listening accounts for only 3.4% of all Radio listening, so Over the air Radio remains the country''s clear winner! (Arbitron Fall 2006)

• Beware of Frequent Format changing on a local level due to ownership change and/or falling ratings on certain less than profitable stations.

• Also Beware of heavy spot load (up to 20 or more commercials per hour!) on some local stations.